Responsibilities:

1. Propose and implement marketing programs and promotional campaigns.

2. Work with marketing team members in the development of content for brands’ Web sites including copy, banners, and required marketing collaterals.

3. Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision, and removal.

4. Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

5. Provide monthly and quarterly reports to the management team and key managers.

6. Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity.

7. Develop and execute plans to achieve targets.

8. Review new technologies to keep the company at the forefront of developments in digital marketing.

9. Other duties and projects as assigned.

Requirements:

1. Bachelors in Marketing, Business or related field or equivalent experience

2. Minimum 5 years of experience in a similar digital marketing role and Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks

3. Strong color perceptions/comprehension, graphics composition skills, verbal composition skills, reading and writing simple and complex copy. Multiple projects on critical deadlines. A wide degree of creativity and latitude is expected.

4. Outstanding communication skills across numerous platforms including written, verbal, and multimedia.

5. Strong understanding of current online marketing concepts, trends, strategies, and best practices.

6. Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results.

7. Proficiency in Google Analytics, SEMRush, Alexa, and Microsoft Office suite required as well as different social media platforms and a proven track record building B2B and B2C brands via Facebook, Twitter, Instagram, and LinkedIn. Data mining would be a plus.